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To provide a wonderful day
to as many people as possible.
Innovation to beautify and enrich everyday life
We will continue to create new value that meets the diverse needs of consumers
and provide beauty and richness to the mind, body, and environment.
Achievement rate of the top share in category segments
Provision of new value to global consumers, with a focus on Asia
- Including the creation of new brands and overseas rollout of existing products
- New KPI target beginning FY2025
Improvement of community well-being
As a public institution in society, we aim to improve the well-being of local communities,
and we will actively contribute to communities by making use of our technology, human resources, products, funds,
and other resources in ways that benefit society.
Ongoing collaboration with NGOs, NPOs, public interest organizations, local governments, and other external partners
Tree planting project with community organizations
Since 2023, Fine Today Malaysia Sdn. Bhd. has been participating in a tree-planting project with local environmental organizations to support climate action and a sustainable society. To date, the company has planted some 600 trees.
Fine Today Malaysia Sdn. Bhd. will continue to actively support local communities and take action to protect the environment. The company is aiming to plant its 1,000th tree in 2025.