Office Locations

Japan

FineToday Holdings Co., Ltd.

A Vision to Become Asia’s Top Personal Care Company

We hope to achieve sustainable development and serve as an excellent example for Asia’s personal care industry by positively impacting local communities and global operations.

The aesthetic intelligence we’ve cultivated enables us to pursue this vision as we stay committed to reliable, high-quality manufacturing that reflects the essence of our customers’ needs. At the same time, we continue to set higher standards and realize new goals by embracing the frontier spirit we developed as a start-up.

Brands

Brands Trusted to Enrich Every Day

Our products are more than daily necessities. They’re tools that enrich, encourage, and empower people’s lives. This vision is at the heart of every product we make in our three main focus areas: skin, hair, and body care.

Our Network

Always Nearby, with 9 Domestic and 11 Overseas Locations

In addition to Japan, we have sales and brand marketing offices in China and other countries and regions throughout APAC (Asia Pacific). We aim to set an example of excellence by meeting the diverse needs of people in Asia and beyond while positively impacting local communities and global operations.

Value Chain

Integrated Manufacturing, from Development to Marketing

We’ve optimized the entire value chain from the early stages of technological development to brand marketing. Our system produces quality at every step of the process, enabling us to deliver a diverse range of products that meet the needs of people in each country and region where we operate.

Our Team

Making A Wonderful Day with Our Diverse Team

Employees from a wide variety of backgrounds come together to create FineToday Group’s products and services. We believe the spirit of working together in harmony is best accomplished in an environment that respects diversity and equality.

Now, for the Future

Creating Value for All Stakeholders

We developed our medium to long-term vision, Fine Today & Tomorrow 2030, to achieve our purpose. This vision consists of four pillars: Principles of Governance, People, Planet, and Prosperity. All these elements stand together to help us realize our promise to provide sustainable value to all our stakeholders.

Related Links

(Press Releases)

FineToday to Open an Urban R&D Site, FineToday Beauty Innovation Center in Toyosu (Tokyo) in July To Perform Research and Development for Personal Care Products

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